Anchored in Sarasota – a city on the southwestern Florida coast renowned for its idyllic beaches, resorts, and keys – the company take inspiration from the beautiful blue seas around them to mix custom, hand-drawn fine art onto high-quality performance apparel and accessories for men, women, and children.
Bluewater Gear was born when its founders attempted to shop for fishing performance gear – all they found were boring, similar designs. They saw a need for beautiful apparel with superior fit, quality, and aesthetics that could let them cast, reel, and hook – all whilst looking good.
How about the Hogfish? They may not be really easy to catch on a hook and a line but they sure are delicious to eat. On this performance shirt the Hogfish proudly poses in front of the Bluewater Gear logo. Made with 100% Microfiber, UPF 50+ solar plus protection and Pure-tech moisture wicking technology, this shirt is sure to keep you cool and dry all day long while protecting your skin from harmful UV rays.
The bonefish is a popular inshore fish that is common in tropical waters. This design perfectly captures the fish's pattern of feeding in shallow flats with the incoming tide. This long sleeve performance shirt features the BWG logo in shades of blue and green on the front. You’ll be well protected from UV rays with the UPF 50+ solar protection. This shirt is 100% Microfiber for comfort and durability and also powered by pure-tech with moisture wicking technology, allowing you to stay cool and dry all day. You’re ready for whatever the day may bring.