Anchored in Sarasota – a city on the southwestern Florida coast renowned for its idyllic beaches, resorts, and keys – the company take inspiration from the beautiful blue seas around them to mix custom, hand-drawn fine art onto high-quality performance apparel and accessories for men, women, and children.
Bluewater Gear was born when its founders attempted to shop for fishing performance gear – all they found were boring, similar designs. They saw a need for beautiful apparel with superior fit, quality, and aesthetics that could let them cast, reel, and hook – all whilst looking good.
Bluewater Gear wants to show a love of our country and fishing. This is a one of a kind design incorporating our country’s colors in both the front BWG logo and the back Sailfish flag. The front shows the Bluewater Gear logo designed with red, white and blue stripes. The back is the awesome red, white and blue Sailfish flag. Made with 100% Microfiber, UPF 50+ solar plus protection and Pure-tech moisture wicking technology, this shirt is sure to keep you cool and dry all day long while protecting your skin from harmful UV rays. On the water or on land this shirt allows you to show your American pride and your love of sport fishing.
Bluewater Gear has taken the original seahorse design and remixed it just a bit! The Red, White and Blue seahorse design is the perfect patriotic design for kids to show off their American Pride and sport one of the ocean’s most amazing creatures. Made with 100% Microfiber, UPF 50+ solar plus protection and Pure-tech moisture wicking technology, this shirt is sure to keep you cool and dry all day long while protecting your skin from harmful UV rays.
The bonefish is a popular inshore fish that is common in tropical waters. This design perfectly captures the fish's pattern of feeding in shallow flats with the incoming tide. This long sleeve performance shirt features the BWG logo in shades of blue and green on the front. You’ll be well protected from UV rays with the UPF 50+ solar protection. This shirt is 100% Microfiber for comfort and durability and also powered by pure-tech with moisture wicking technology, allowing you to stay cool and dry all day. You’re ready for whatever the day may bring.
The unique look of the Triple Tail is featured on our long sleeve performance shirt. This shirt provides superior sun protection with fabric that is powered by PURE-tech and Moisture Wicking Technology. The Moisture Wicking Technology not only keeps sweat away from the body, but helps keep the angler cool and dry on and off of the water.