Anchored in Sarasota – a city on the southwestern Florida coast renowned for its idyllic beaches, resorts, and keys – the company take inspiration from the beautiful blue seas around them to mix custom, hand-drawn fine art onto high-quality performance apparel and accessories for men, women, and children.
Bluewater Gear was born when its founders attempted to shop for fishing performance gear – all they found were boring, similar designs. They saw a need for beautiful apparel with superior fit, quality, and aesthetics that could let them cast, reel, and hook – all whilst looking good.
The Cabana Hoodie comes in light blue, grey or peach and features two front zippered pockets with our Bluewater Gear logo down the right sleeve. This hoodie can be worn wet or dry, is made from 90% polyester, 10% spandex and treated with UPF 50 to protect your skin from harmful sun rays. Our ultra light quick reaction fabric features new cooling technology which helps you keep cooler while in the sun.
The bonefish is a popular inshore fish that is common in tropical waters. This design perfectly captures the fish's pattern of feeding in shallow flats with the incoming tide. This long sleeve performance shirt features the BWG logo in shades of blue and green on the front. You’ll be well protected from UV rays with the UPF 50+ solar protection. This shirt is 100% Microfiber for comfort and durability and also powered by pure-tech with moisture wicking technology, allowing you to stay cool and dry all day. You’re ready for whatever the day may bring.
Bluewater Gear wants to show a love of our country and fishing. This is a one of a kind design incorporating our country’s colors in both the front BWG logo and the back Sailfish flag. The front shows the Bluewater Gear logo designed with red, white and blue stripes. The back is the awesome red, white and blue Sailfish flag. Made with 100% Microfiber, UPF 50+ solar plus protection and Pure-tech moisture wicking technology, this shirt is sure to keep you cool and dry all day long while protecting your skin from harmful UV rays. On the water or on land this shirt allows you to show your American pride and your love of sport fishing.
The iconic red and white American dive flag is a way for many blue water enthusiasts to display their love of diving. This long sleeve, high quality performance shirt is perfect for a day on the water. Our shirt features UPF 50+ solar protection to keep the UV rays from your skin. Made of 100% microfiber and moisture wicking technology this shirt provides comfort and a quality fit to keep you cool, dry and comfortable all day long. You don’t have to be a dive enthusiast to love this one.