Anchored in Sarasota – a city on the southwestern Florida coast renowned for its idyllic beaches, resorts, and keys – the company take inspiration from the beautiful blue seas around them to mix custom, hand-drawn fine art onto high-quality performance apparel and accessories for men, women, and children.

Bluewater Gear was born when its founders attempted to shop for fishing performance gear – all they found were boring, similar designs. They saw a need for beautiful apparel with superior fit, quality, and aesthetics that could let them cast, reel, and hook – all whilst looking good.