Read Our Story

What we do

Bluewater Gear is anchored in Sarasota, Florida with a passion for the blue, open ocean. Inspired by the beauty of the water, Bluewater Gear mixes custom, hand-drawn fine art onto the highest quality performance apparel for superior fit, quality, and aesthetics.

Why we do it

When our founding team tried to shop for fishing performance gear, all they found was boring, identical designs. They saw a need for beautiful apparel that let them cast, reel, and hook… all while looking dang good. So Bluewater Gear was born!

Our Standards

Make it better
Keep it simple
Work to live
Keep it real
Never stop learning
Ask more questions
People over profits
Quality over quantity
Craft isn't enough