Read Our Story
What we do
Bluewater Gear is anchored in Sarasota, Florida with a passion for the blue, open ocean. Inspired by the beauty of the water, Bluewater Gear mixes custom, hand-drawn fine art onto the highest quality performance apparel for superior fit, quality, and aesthetics.
Why we do it
When our founding team tried to shop for fishing performance gear, all they found was boring, identical designs. They saw a need for beautiful apparel that let them cast, reel, and hook… all while looking dang good. So Bluewater Gear was born!